about us

frontroom digital is an independent Brisbane-based studio creating websites, applications and digital systems for businesses, organisations and creative projects.

The studio grew from a simple idea: good digital work comes from understanding people properly. Not from pushing every project through the same process, and not from treating clients as though they should already know the technical answer.

frontroom digital combines design thinking, technical development and long-term practical support, with experience across websites, enterprise systems, application development and digital product work.

Alongside client projects, frontroom digital is also developing optimal, an in-house health and longevity platform.

Pete Ayscough is a Brisbane-based designer, developer and creative technologist with experience across enterprise systems, web development, digital design and application development. Before starting frontroom, Pete spent years working with managers, teams and end users to understand what digital systems need to do in the real world. At frontroom digital, Pete works directly with clients to turn ideas into websites, applications and digital projects that match the purpose, the people and the moment.